MPACT Platform for Mobile Marketing

Engaging the customer using the Motorola MPACT platform

Roll out the red carpet for every shopper that enters your store with MPact Platform for Mobile Marketing — the only indoor locationing solution to utilize both Wi-Fi and Bluetooth® Smart technology. MPact allows you to deliver the information that will have the most impact on buying decisions and the customer experience, right to shopper smartphones. And since the information is based on the actual location of shoppers in your store, it’s as relevant and timely as possible — from personal greetings as shoppers enter your store to special offers based on dwell times for specific products. The result? More sales. More satisfied customers. And more repeat visits. MPact — personalized in-store shopping done right.

 PROVIDE THE RIGHT OFFERS, RIGHT ASSISTANCE AND RIGHT INFORMATION AT THE MOMENT OF DECISION.

Accurate
MPact provides three tiers of locationing for customer engagement of – presence, zone, and position. With this advanced locationing capability, you will know who is in the store, how long they are in certain store sections and what type of products they’re shopping for to provide a personalized shopping journey that elevates the experience.Reliable
MPact has class-leading reliability no matter what the network environment. Whether its Wi-Fi locationing, with Motorola Solutions scalable Wi-Fi portfolio powered by the WiNG 5 network, or it’s the micro-locationing enabled by Bluetooth® SMART technology beacons, you get extremely accurate locationing capability.

Cost effective
With a unified platform that delivers both, Wi-Fi locationing and Bluetooth® SMART based microlocationg to meet the needs of shopper engagement at the right time and the right place, MPact delivers a cost-effective solution to retailers.

COMPREHENSIVE SOLUTION FOR INDOOR LOCATIONING

MPact gives retailers the insight and power to impact consumer behavior by providing detailed analytics around which areas of the store are the most visited and which products are the most popular. It also enables prompt, meaningful engagement for customers by allowing them to navigate your store with ease, access product reviews and price comparisons, and receive personalized promotional offerings.

Bluetooth SMART Beacons
Our Bluetooth® Smart beacons can operate in various modes including iBeacon™. Beacons enable the next level of customer engagement by providing real-time location triggers and notifications, prompting shoppers to access privileges offered by the retailer.

Installation and Maintenance Toolbox
Make beacon deployment easy and managing a beacon network even easier with this installation toolkit. Whether it’s iBeacon™ mode, battery save mode or MPact mode, this application helps you stage all the tags you need with ease. The software is easy to set up and you can select which beaconing frequency, beacon range and beacon transmission mode you want. It also checks the accuracy of your floor plan as you install the beacons to help prevent, among other things, too much spacing in between tags.

Software Development Kit
We offer a Software Development Kit (SDK) to enable impactful customer engagement for iOS and Android smart phones with easy integration into the loyalty application. The development kit enables iBeacons for iOS and Android alike so that shoppers can get personalized notifications on their devices after they opt-in via the loyalty application.

Location and Analytics Software
MPact comes with cloud ready software that aggregates location data from Wi-Fi & Bluetooth® Smart. It provides insightful analytics on customer visits and dwell time for your retail chain, as well as visibility into the health of the beacon network. With an HTML5 front end and a hadoop backend for big data to crunch through the millions of client end points, this solution is scalable for your datacenter/private cloud.

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