How 3 levels of locationing can dramatically change store engagement



A shopper visits a retail store armed with their mobile phone but does the retailer know, or be able to identify, or interact with them. Sound familiar? Essentially retailers are leaving customers to navigate the store, and find and pay for their items without any engagement whatsoever.

But what if the retailer could connect with the customers at multiple points throughout the store? They would be able to welcome them upon entry, suggest products and promotions relative to the aisle they’re in, and create offers personalised to their shopping history and preferences. Motorola Solutions Mpact platform for mobile marketing can do just this, and in the process, increase profits and customer satisfaction.

The 3 levels of store locationing: Presence, Zone, Position

MPact provides three tiers of locationing for customer engagement of – presence, zone, and position. With this advanced locationing capability, you will know who is in the store, how long they are in certain store sections and what type of products they’re shopping for to provide a personalized shopping journey that elevates the experience .

Detect customers as they walk through the door, or are even while they’re still in the car park. Send them a hello and personalised assistance for their store visit. By doing so, the retailer will be delivering a positive impression, even before the shopping experience has started.

Wherever customers are in-store, with locationing it possible to know exactly which area they’re in, so the retailer can send zone specific offers e.g. 20% off selected kitchenware. In bigger stores customers may not be able to find their way around. locationing can push out maps, layouts and step-by-step directions. It will save customers valuable time, make them feel supported and well assisted, and much happier with their experience as a result.

Know exactly where a customer is, even right down to item level. Using the latest Bluetooth and wireless locationing technology retailers will be able to pinpoint their precise position (down to just one metre). Send promotions to their smartphone right at the physical point of selection e.g. an e-coupon for a kettle, and provide the information where it’s needed most – right at the point of decision.

To get the mix right, it’s a good idea to have all three of these locationing tools. In doing so, retailers will be able to deliver personalisation and assistance at a highly granular level. Customers will enjoy the fact that they can receive reviews and offers precisely when they need them, not when they write or type out their shopping list, or after they’ve left the aisle undecided.

Real-time insight
Locationing doesn’t just mean better interactions with customers. It can also improve operational behaviours through analysing trends and accessing real-time heat maps that show where the store is getting busy. Retailers will then be able to allocate resources accordingly, to improve queuing and making staff available to better serve the customer, for example. It will help to reveal trends and uncover what’s working for the store in terms of merchandise, track seasonal changes, making stock purchasing and store layout decisions more accurate.

When combining location and analytics it will help gain deeper insight into individual customers, by determining their in-store activity, purchase history and preferences. All of this can be fed back to internal teams and stored in data archives for use by ‘connected staff’ or other promotional activities – depending on the stores data policies.

To ensure the most is made of locationing and analytics, integrate the data captured existing CRM and other marketing and management systems. This will drive both customer and internal satisfaction quickly, and deliver a speedier ROI.

MPact Platform for Mobile Marketing from Motorola Solutions is the first of-its-kind to offer both Wi-Fi and Bluetooth® SMART technology, to engage with shoppers in aisle where buying decisions are made. The solution will allow shoppers to opt-in and receive customized offers and personal assistance via their Bluetooth SMART-trigged loyalty app. In addition access Wi-Fi to locate products in store, read reviews, compare prices and look up information.

*Content from Motorola

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MPACT Platform for Mobile Marketing

Engaging the customer using the Motorola MPACT platform

Roll out the red carpet for every shopper that enters your store with MPact Platform for Mobile Marketing — the only indoor locationing solution to utilize both Wi-Fi and Bluetooth® Smart technology. MPact allows you to deliver the information that will have the most impact on buying decisions and the customer experience, right to shopper smartphones. And since the information is based on the actual location of shoppers in your store, it’s as relevant and timely as possible — from personal greetings as shoppers enter your store to special offers based on dwell times for specific products. The result? More sales. More satisfied customers. And more repeat visits. MPact — personalized in-store shopping done right.


MPact provides three tiers of locationing for customer engagement of – presence, zone, and position. With this advanced locationing capability, you will know who is in the store, how long they are in certain store sections and what type of products they’re shopping for to provide a personalized shopping journey that elevates the experience.Reliable
MPact has class-leading reliability no matter what the network environment. Whether its Wi-Fi locationing, with Motorola Solutions scalable Wi-Fi portfolio powered by the WiNG 5 network, or it’s the micro-locationing enabled by Bluetooth® SMART technology beacons, you get extremely accurate locationing capability.

Cost effective
With a unified platform that delivers both, Wi-Fi locationing and Bluetooth® SMART based microlocationg to meet the needs of shopper engagement at the right time and the right place, MPact delivers a cost-effective solution to retailers.


MPact gives retailers the insight and power to impact consumer behavior by providing detailed analytics around which areas of the store are the most visited and which products are the most popular. It also enables prompt, meaningful engagement for customers by allowing them to navigate your store with ease, access product reviews and price comparisons, and receive personalized promotional offerings.

Bluetooth SMART Beacons
Our Bluetooth® Smart beacons can operate in various modes including iBeacon™. Beacons enable the next level of customer engagement by providing real-time location triggers and notifications, prompting shoppers to access privileges offered by the retailer.

Installation and Maintenance Toolbox
Make beacon deployment easy and managing a beacon network even easier with this installation toolkit. Whether it’s iBeacon™ mode, battery save mode or MPact mode, this application helps you stage all the tags you need with ease. The software is easy to set up and you can select which beaconing frequency, beacon range and beacon transmission mode you want. It also checks the accuracy of your floor plan as you install the beacons to help prevent, among other things, too much spacing in between tags.

Software Development Kit
We offer a Software Development Kit (SDK) to enable impactful customer engagement for iOS and Android smart phones with easy integration into the loyalty application. The development kit enables iBeacons for iOS and Android alike so that shoppers can get personalized notifications on their devices after they opt-in via the loyalty application.

Location and Analytics Software
MPact comes with cloud ready software that aggregates location data from Wi-Fi & Bluetooth® Smart. It provides insightful analytics on customer visits and dwell time for your retail chain, as well as visibility into the health of the beacon network. With an HTML5 front end and a hadoop backend for big data to crunch through the millions of client end points, this solution is scalable for your datacenter/private cloud.

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Reliable, High Speed Wi-Fi That Can Be Deployed Anywhere – Seamless Network Coverage Both Indoors And Outdoors

We live in an increasingly connected world. The internet of things is part of our daily lives, and the explosion of smart phone usage is still growing exponentially. Machines talking to machines: so that at the touch of a button we can be connected to any organisation and anyone at any time.

But as the density of users increases, so does the strain on a system that doesn’t have the capability to do the job reliably. Data growth is predicted to be fifty times greater by 2020.  Wireless networks will have to cope with increased applications as field mobility continues to expand. Customers are being forced to do more with less, but still keep abreast of the changes.

All too often we hear laments of slow connections at peak times: frustrations can boil over when you’re working to a deadline and your bandwidth has been transformed from a torrent into a trickle. Or the weary cries of workers, thwarted as their network connection drops in and out without warning. There are enough pressures on business today, without the added problem of downtime and lost productivity from these all too well documented Wi-Fi challenges.

Why doesn’t Motorola shout louder that they have the best Wi-Fi solutions in the world? (After all, they invented it).

Let’s ask the question: what sets Motorola wireless technology apart from the competition?

Motorola_Heritage_1989G0017 (2)There are many companies competing in the wireless space: Aerohive, Aruba, Cisco, Meraki and Ruckus to name but a few. But none can match Motorola Solutions WLAN for the breadth of features and technical capability. Motorola Solutions has 80 years of experience in this field, and created the first wireless LAN switch. When Neil Armstrong uttered his immortals words from the surface of the moon, guess whose network it was on!

Motorola currently holds the Guinness World Record for the highest density usage on a single access point (AP). During the attempt 84 laptops were simultaneously streaming data. That’s some serious bandwidth!

Motorola Solutions sets a Guinness World Record:

I hope I’ve convinced you of their pedigree.  But now it’s time to get technical and offer you proof that only Motorola Solutions can offer you the most comprehensive, secure, reliable, flexible and value for money wireless LAN in the market – period.

Customers tell us that they want the following features:

  • Capacity – many users being able to log in at the same time
  • To prioritise traffic – some data is more important
  • On boarding – to simplify the connection of different devices onto the network e.g. BYOD
  • An operational network – it has to be reliable
  • Architectural flexibility – be able to upgrade and use the same software

Save money and get your business kitted out with the most advanced Wi-Fi in the world…

5G WiNG 5

WNS_WLAN_Family Shot_0811_APs_v3 (2)Motorola’s 5th generation WiNG 5 Wireless LAN operates around a central wireless controller, and because the intelligence is spread over the network it offers unrivalled business continuity. The network can function with or without a controller, with a virtual controller, with a cloud based controller or any mix of these to suit each customer’s specific needs. No other vendor can provide this unique architecture. In short, it means there will be no bottlenecks, and it will enable unrestrained scalability, and has been future proofed for increased capacity with speeds of up to 1Gpbs per second.

WiNG 5 OS is designed to scale efficiently from the smallest networks to large, geographically dispersed deployments.

With WiNG, you can build any size network, from a small WLAN network in a single location to a large multi-site network that reaches all around the globe.

Motorola WiNG 5 WLAN Solutions Overview:

Motorola Solutions Delivers The New 802.11ac High Speed Wireless Standard:

Motorola Solutions WiNG 5 Next Generation Wireless OS:

Connectivity that adapts to its environment

Thanks to Smart RF technology APs can self-heal potential problems, increase power for users with weak devices, eg, iPhone. They also have interference avoidance built in. Smart RF is dynamic so the system can re-configure itself, and re-route around overloaded components. Customers can manage one comprehensive wireless network across the entire organisation; and to suit any organisation size.

It’s not just available inside. It can be deployed anywhere you go. Motorola also offers best in class for outdoor solutions. By utilising the high performing outdoor 802.11n wireless AP 7181 nodes, a network operator has the capability to expand and extend the network from inside-out or outside-in as requirements demand.

With IP67 protected APs you can have seamless network coverage in extreme conditions of heat and cold, dust and dirt and waterproof, to immersion of 1 metre.

AP 7181 Access Point – is an outdoor high performance multi-radio 802.11n mesh access point providing superior network capacity and data rates.

Motorola’s mesh technology means you can cover virtually any area without installing cabling, enabling the creation of cost-effective outdoor wireless networks that can provide coverage to enterprise workers in vast campus-style environments as well as public safety personnel/paramedics who are on the move.

Warehouses, hospitals, schools & colleges, hotels & estates, airports, retail outlets, transport & logistics, military installations, even whole towns can be covered!

Network Assurance

With outdated technology you won’t know that your network isn’t working properly; and by then you have a problem and it’s too late to recover lost productivity. WiNG5 provides pro-active network assurance. Make down-time a thing of the past.

Advanced Troubleshooting

With centralised WLAN troubleshooting customers have access to historical and real time data. Prevention can be done remotely.

Wi-Fi Security you can trust with your most sensitive data…


With cyber-crime ranking among the top problems facing organisations and businesses today, you can relax in the knowledge that your network and your data are safe. With large fines being levied for loss or theft of records it will give you peace of mind knowing you have intrusion prevention against hackers and rogue elements.


The Motorola AirDefense Infrastructure Management solution offers centralised management and control for the wireless enterprise – a single console for multi-vendor, multi-architecture, multi-generation and multi-version WLAN management.

The Motorola AirDefense Infrastructure Management Solution provides:

  • Complete WLAN network visibility within one central console
  • Multi-Vendor/heterogeneous environment WLAN infrastructure management, enabling simplified WLAN management at a lower TCO
  • Simplified device configuration tools
  • A cost effective and manageable way to helps organisations upgrade/migrate to 11n infrastructure
  • Unleash optimal performance in the cloud
  • AirDefense Solutions – Simplify The Management of Wireless Infrastructure 


Having your head in the cloud is definitely a good thing! Motorola Solutions will shortly launch a new VM platform for all services – a virtual software solution. Combined with Motorola’s other architectural offerings this package will be unique in the industry when it is launched in Q2.

Lower Cost Solutions

  • With the Motorola Wireless solution any 4 digit AP can be used as a stand-alone hotspot access.
  • Up to 24 APs with no licences & no controllers
  • RFS4000 and up to 144 3 digit APs
  • Migrate from 802.11 A/B/G and enhance your hotspots
  • NX9500 supports large scale deployment with up to 10,000 APs from a centralised management system.
  • Band unlocked radios and radio share technology
  • AirDefense integrated into the APs, with no additional infrastructure necessary.

Motorola Solutions AP 6522 and AP 8132 Tolly Report Results:

Case Study – Motorola Wi-Fi Deployment at Caterham F1 Team 

Hospitality & Conference Facilities:

When I travel on business the number one consideration for me is reliable and fast internet access, closely followed by a comfortable bed! I recently had a meeting in the guest lobby of well-known chain of 3 & 4 star hotels. This chain frequently caters to the business and leisure market.  During our discussion we were going through data on an iPad, and the internet access was painfully slow, laughable really. It was quicker to use the device’s cellular 4G access than the hotel’s own Wi-Fi network.

It appears I am not alone in this particular gripe. 90% of hotel guests list Wi-Fi as their top amenity choice. Customers expect high speed internet access during their stay. This is fundamental for venues that host meetings and conferences. Business travellers value location, hotel brand and loyalty programmes over price and amenities, yet 34% of these guests won’t stay at a hotel without internet.

As mobile devices become more and more ingrained in our everyday lives, the hospitality industry must embrace laptops, tablets, smartphones, etc. if they want to stay relevant. From pre-trip planning and booking, to checking e-mail by the pool and check out, technology has become an integral part of the travel experience.

Improving a hotel’s wireless service today means attracting and keeping large businesses, associations and other groups searching for venues in the future. By providing in-room broadband access, as well as conference centres and meeting areas with increased density of coverage, venues can offer a differentiator that’s becoming increasingly important in today’s new, mobile world.

Without dependable, high-speed Internet access, hotels risk disappointed customers. Disappointed customers mean lower occupancy rates and less profitability.

Motorola Hospitality Wireless Solutions:

Achievetec in partnership with Motorola Solutions can provide the widest wireless offering from a small office to a nationwide solution. If you are interested in discussing a wireless solution please call on or email: Contact Us


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